SCOTTSDALE, Ariz., March 10, 2017 /PRNewswire/ — Schwarzkopf brand’s beloved and award-winning haircare collection in Europe, the GLISS™ Hair Repair collection, is making its way stateside this month along with an empowering new ad campaign. GLISS™ Hair Repair will unveil the brands exceedingly desirable line developed with liquid keratin to repair surface and core hair damage.

Powered by a high-performance formula, GLISS™ Hair Repair products penetrate deep into the hair to repair and even the slightest damages and restore from the inside out. Liquid keratin technology penetrates up to 10 layers deep, resulting in shinier, healthier looking hair, and up to 90% stronger1 hair. The breakthrough formula combines this hair repair technology with essential benefits like color protection, intense hydration, long-lasting volume, and weightless nourishment, providing repair benefits without having to compromise.

Located in Germany, Schwarzkopf® brand’s lab and salon conducted vigorous research leveraging Nobel Prize winning technology to bring this new collection to life.  «Using virgin hair as our control, we damaged the hair,» explains Martina Spinatsch, Vice President of R&D. «After just one use of the GLISS™ Ultimate Repair Shampoo and Conditioner, we found immediate improvement in the look and feel of the damaged hair. We then found significant restoration results in the hair after successive washes. After 20 washes, hair was nearly restored back to its virgin state.»

GLISS™ Hair Repair Collection includes:

  • GLISS™ Ultra Moisture provides essential moisture for up to 85% less hair breakage2
    • Shampoo & Conditioner
    • Express Repair™ Conditioner
    • Anti-Breakage Treatment
  • GLISS™ Color Guard™ protects color-treated hair for up to 12 weeks
    • Shampoo & Conditioner
  • GLISS™ Ultimate Repair with 3x Liquid Keratin for extreme damage repair3 
    • Shampoo & Conditioner
    • Anti-Damage Mask
    • Express Repair™ Conditioner
  • GLISS™ Oil Nutritive offers nourishment and  up to 90% fewer split ends
    • Shampoo & Conditioner
  • GLISS™ Extra Volume Collagen complex
    • Shampoo & Conditioner
    • Lift-Up Spray

«We are thrilled to bring our world renowned hair care collection to the US. GLISS™ Hair Repair offers an affordable solution for their specific hair concerns,» explains Nadine Berghaus, Vice President (Hair) at Henkel Beauty North America. «We know that smooth, strong, shining hair is a top priority for women; however, they are often unable to find the right hair care program for their hair type, which is what we want GLISS™ Hair Repair to provide.»

Schwarzkopf® showcases commitment to success as it announces the GLISS™ «Beautiful by Choice» campaign within the first year in the US market. The heart of the inaugural GLISS campaign represents the Schwarzkopf® brand’s commitment in recognizing that pressures of today’s world can be overwhelming: being told what to think, how to live, who to love and what is considered beautiful. GLISS believes in the power of choices – YOUR choices – in how to live your life. Because your choices make you who you are – BEAUTIFUL.

Schwarzkopf® GLISS™ Hair Repair collection is available for $5.94-$6.94 in mass, drug and grocery stores nationwide.

About Schwarzkopf
Schwarzkopf® is a hair cosmetic brand that represents quality, expertise and innovation for more than 115 years. Schwarzkopf® stands for innovation, reliability, quality, trust and competence – these are the foundations on which our business thrives. We are driven by a passion for creating beautiful hair and this is reflected in each of our products. We stand for innovation, reliability, quality, trust and competence – these are the foundations on which our business thrives. Schwarzkopf® success and its consumers’ satisfaction are the result of consistently meeting the high expectations that are expressed through the claim «Professional HairCare For You.»

About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2016, Henkel reported sales of around 20.7 billion US dollars and adjusted operating profit of around 3.5 billion US dollars. Its three top brands, Persil (detergent), Schwarzkopf (hair care) and Loctite (adhesives) generated around 6.6 billion US dollars in combined sales. Henkel employs around 50,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.

1 Using Ultimate Repair Line
2 Vs untreated hair
3 Compared to other GLISS hair repair lines
4 Using GLISS Oil Nutritive Shampoo and Conditioner

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SOURCE Schwarzkopf