PHOENIX, Feb. 23, 2017 /PRNewswire/ — Phoenix Raceway, part of the International Speedway Corporation, announced today that FunWall has signed a letter of intent to bring FunWall’s proprietary mobile social gaming platform to the world of motorsports. With this partnership, the track will be the first motorsports venue to offer social mobile gaming that is fully integrated into the race day experience.

«We are excited to offer even more to our fans as part of their race day experience through FunWall’s revolutionary technology,» said Bryan R. Sperber, President of Phoenix Raceway. «This partnership combines the attraction of mobile gaming with the excitement of live motorsports entertainment creating a unique and engaging platform for our fans.» 

FunWall’s unique technology will give Phoenix Raceway the ability to revolutionize fan communication by transforming one-way communication channels into intelligent, two-way fan experiences. This partnership provides the opportunity to engage the race fan at each Phoenix Raceway event with fun incentivized tournament games.

«FunWall makes the vital audience connection by combining fun and incentives into the same experience,» said Steve Ridley, CEO of FunWall. «Phoenix Raceway is the perfect partner to help us pioneer the power of mobile social gaming into the dynamic world of motorsports.»

FunWall will deploy its new proprietary «GeoGame» platform, which allows Phoenix Raceway to offer fans specific games and competitions based on the user location within the facility. This unique tool unlocks the ability for fans to interact with each other and with Phoenix Raceway partners in designated locations as well as have the opportunity to be awarded unique experiences or prizes based on the specific location that they are visiting at that time.

Social mobile games provide the perfect vehicle to engage, entertain, capture and incentivize an audience. FunWall’s unique platform takes the buzz around eSports and places it at the fingertips of users whenever and wherever they are. FunWall is the first technology allowing users to take any mobile game from a «one-on-one» challenge to a «play-the-entire-world» tournament.

FunWall’s mobile gaming app will be featured in key areas of the Raceway and will be fully available to race franchises, sponsors, race teams, and concessions, making social mobile gaming a key engagement tool for anyone looking to maximize their experience on race day and beyond the race track.

About Phoenix Raceway
Since 1964, Phoenix Raceway has been the premier motorsports venue in the Southwest. Founded as an open-wheel racing mecca, Phoenix Raceway is proud to once again host the Phoenix Grand Prix Verizon IndyCar Series race under the lights on April 29. Phoenix is the only track in the West to feature two Monster Energy NASCAR Cup Series weekends a year, beginning with the Camping World 500 race weekend in March 17-19. The schedule is anchored by the upcoming Can-Am 500 race weekend on Nov. 10-12, the semifinal race in NASCAR’s Playoffs after which the field is reduced to the final four championship contenders. For more information, visit

About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix Raceway™ in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois;  Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.

The Company also owns and operates Motor Racing NetworkSM, the nation’s largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company’s Web site at

About FunWall
FunWall is the one stop solution for social and tournament gaming. FunWall revolutionizes social gaming by giving everyone the power to play the games they love, as a social event, anytime, anywhere, with anyone. Leveraging in-venue screens and remote mobile gameplay in the cloud, FunWall deepens customer engagement for venue owners and broadens distribution for game developers. This adds immense value to the consumer experience, by making downtime fun and interactive, encouraging loyalty enrollment and incentivizing increased repeat visits. Visit

About Park Lane
Founded in 2005, Park Lane is an investment bank that provides sports financial advisory services to a variety of clients in the sports industry. Park Lane’s bankers supply mergers and acquisitions advisory, corporate finance, consulting, financial advisory, and restructuring to sports leagues, teams, investors, and sports-related businesses. Park Lane combines in-depth financial expertise with unparalleled access for their clients. From independent leagues to major sports leagues, from start-up companies to large sports corporations, Park Lane is a trusted sports investment bank. Park Lane and/or their principals are equity holders in the FunWall. Visit

Phoenix Raceway Media Contacts:
Aimee Dulebohn, Senior Manager of Communications – (623) 463-5632 (w); (602) 297-7437 (c)
[email protected]

Greg Fresquez, Manager of Communications – (623) 463-5634 (w); (602) 692-1472 (c)
[email protected]

FunWall Contacts:
Steve Ridley, Chief Executive Officer – (917) 346-0290 (c)
[email protected] 

Virginia Dadey, Chief Commercial Officer – (917) 848-0748 (c)
[email protected] 

Alison Hendrie, Public Relations – (914) 271-8902 (w) (914) 450-3340 (c)
[email protected] 


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