SCOTTSDALE, Ariz., Feb. 23, 2017 /PRNewswire/ — The Sports & Entertainment Alliance in Technology Conference will be held at Twickenham Stadium in London, England April 25-26, 2017. The 2017 annual European conference will feature speakers from the Rugby Football Union, Arsenal FC, Norwegian Football Federation, Brighton and Hove Albion FC, Panasonic, Sport One Danmark, Phoenix Suns, MLBAM, Aspire Academy, Fullham FC, TBC Global, WinnersCRM, Leicester-Shire &Rutland Sport, JMA Wireless, Oracle, KORE, Tottenham Hotspur FC, Corning, Kroenke Sports, AEG and many other sports’ industry thought-leaders from across World.

The iconic Twickenham Stadium stands as the largest dedicated rugby venue in the world. With an impressive 82,000 seats, the stadium has hosted three Rugby World Cups and world-renowned acts such as U2, Lady Gaga and The Rolling Stones.  RFU Chief Executive Ian Ritchie, said: «We are delighted to host SEAT 2017 at Twickenham Stadium. We are fortunate to have a very versatile world-class venue that plays host to some great events year round. We look forward to welcoming delegates from across the world to the home of England Rugby in April.»

The forum will focus on four key technology areas:

  1. Venue Technology & Security
  2. CRM/ Database Marketing, Loyalty & Analytics
  3. Digital Marketing, Social Media, Analytics & Mobile
  4. Executive Strategy with Focus on Tech Innovation, Organizational Technology Strategy, Revenue & Sponsorship

More than 300 of the technology industry’s leaders and innovators from more than 15 countries will converge for the industry’s exclusive annual conference. «The SEAT 2015 London Event was a great opportunity to meet and network with people from different areas of the sporting fraternity. The ideas shared and insights given will provide valuable business insight for us moving forward!» said Tom Gorringe from the Brighton and Hove Albion Football Club.

The agenda featuring more than 30 break-out sessions, round table discussions and workshops is now available online SEAT London 2017 Programme. Prospective Right-Holders’ can take advantage of discounted registration through March 15. Visit to register, view the schedule of events and for more information.

The Sports & Entertainment Alliance in Technology was established in 2006 by Christine Stoffel of Scottsdale, Arizona while she was Vice President of Technology & Strategic Operations for the Phoenix Coyotes. SEAT was founded as a two-day consortium focusing on connecting professionals and executives in the sports and entertainment industry. It is the only peer-driven industry conference in the world and prides itself on being the only gathering that all five major US leagues attends. The conference has expanded into an international exhibition with upcoming events for the British, American and Asian Pacific markets. For more information, please visit

Christine Stoffel
[email protected]


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